Digital Advertising - The Battle to learn what Google is 'not providing' you.
- darwinseoservice
- Feb 8, 2016
- 2 min read
Digital Advertising is a challenging and complex area, and some of the ways that makes it even harder is the way that Google is making it harder to find information. I am not normally one to grumble about the way that Google evolves-- generally they are moving to help make the SEO 'game' a more honest a value driven market, but some things are still aggravating. So what am I fussing about here? Well let me try and explain it this way.
Despite how you intend to structure your keyword investigation, everything begins with a specific core principle, one that you must develop by looking through your metrics and Google Analytics.
The thought is that from this core idea and keyword, you then compile a seed list of terms, expanding through related terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors.
At one point, Google was willing to make all of its searcher keyword data available totally free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.
Google has decided though that they are going to reduce the access to the data obtained by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.
According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account for you to use Google's proprietary information.
There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the most basic ways to learn the real metrics for many niche areas. The main concern that is brought up by this is how it affects the small businesses in Darwin that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense.
Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Darwin on1300 595 013 or visit, www.internetmarketingexpertsDarwin.com.au
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