DIGITAL SEO MARKETING is a highly complex and uncertain area of online marketing and is essential to everything that you are planning to do for your business. But the catch for lots of people entering the world of DIGITAL SEO MARKETING is that Google keeps making changes, so you have to understand each one of the past updates so as to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Darwin businesses.
In the past we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is crucial to get your head around if you are trying to tackle DIGITAL SEO MARKETING.
So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or trying to buy links-- it pushed again towards websites having to 'earn' a positon than buy one.
Hummingbird added a new feature to the game and made all of us look to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!
Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Darwin business, has been around for decades, and is aiming to increase their DIGITAL SEO MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.
Formerly, the smaller local Darwin store would be having a hard time with DIGITAL SEO MARKETING because they ought to match the budget of the larger company. This meant that many small companies were just throwing in the towel on DIGITAL SEO MARKETING or wasting their money and time. With Pidgeon, a search in Darwin, is now most likely to rank a local Darwin business as a high result as compared to one with a national office elsewhere.
So DIGITAL SEO MARKETING's new Google update is one to really understand so that you can get the best through your business!
If you wish to drive your DIGITAL SEO MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Internet Marketing Experts, call 1300 595 013 or visit at www.internetmarketingexpertsDarwin.com.au.